Digital Marketing Services for Roofers
Most roofers are great at what they do on the roof. Getting a steady flow of the right jobs is a different story
Stop losing work to competitors who got their online presence sorted first. We make sure that when someone needs a roofer, it’s your name they find.
Contact The Roofer Marketing Team Below
What Does Our Digital Marketing Service for Roofers Involve?
We start by taking a proper look at where your business is at online, what your competitors are doing, and where the best opportunities are in your area. From there, we build a plan around getting you more of the right kind of work.
- Website audit and competitor review
- Google Business Profile setup and optimisation
- Keyword research targeting roofing services in your area
- Website improvements or new website build
- SEO to improve your Google rankings over time
- Google Ads campaigns for immediate leads
- Review generation strategy
- Monthly reporting so you can see exactly what's working
We keep you updated throughout and make sure you know what we're doing and why. There are no technical jargon-filled reports you can't make sense of, just plain numbers and real results.
Contact The SEO Team Below
Why Invest in Digital Marketing for Your Roofing Business
Word of mouth is great, but it's not reliable enough on its own. When work is quiet and the referrals slow down, most roofers have no way to turn the tap back on. Digital marketing gives you that control.
The roofers showing up at the top of Google in your area are picking up jobs that should be yours. Every day you're not visible online, you're handing those enquiries to a competitor who got their digital marketing sorted first.
The longer you leave it, the harder it becomes to catch up. SEO and online reputation take time to build, so the earlier you start, the better your position will be when the busy season comes around.
A good digital marketing setup more than pays for itself. One or two extra jobs a month from online leads will cover the cost, and everything beyond that is profit.
What Our Digital Marketing Service Does for Your Roofing Business
A lot of roofers rely on a handful of loyal customers and hope the referrals keep coming in. That works until it doesn't, and when work dries up, there's no quick fix if you've got nothing online.
We build a digital presence that brings enquiries in consistently, not just after a neighbour recommends you. Whether it's someone with a leaking flat roof, a chimney that needs repointing, or a full re-roof job, we make sure your business is the one they find first.
Our focus is always on the type of work that suits your business. If you want more large re-roof jobs and fewer small patch repairs, we target accordingly. The whole point is to fill your diary with the work you actually want.
Paid advertising through Google Ads can start generating enquiries within days of going live. SEO takes longer, typically three to six months before you start seeing a consistent difference in how often you're found on Google.
Not necessarily, but a proper website makes a big difference to how many people actually contact you. If you don't have one or yours is outdated, we can build a new one as part of the service.
That's exactly how we set things up. All of our campaigns are targeted to the areas you want to work in, so you're not picking up enquiries from places you don't want to travel to.
We don't tie you into anything unreasonable. We want to keep your business because the results speak for themselves, not because you're locked into a contract you can't get out of.
The cost depends on what services you need and how competitive your local area is. We'll have a straightforward conversation about budget and what's realistic for what you want to achieve.
We can target any type of roofing work, whether that's domestic re-roofs, flat roofing, fascias and guttering, chimney work, or commercial contracts. We tailor the targeting around the jobs that suit your business.
Yes. Reviews are one of the biggest factors in whether someone calls you or your competitor. We put a system in place that makes it easy for happy customers to leave reviews without you having to chase them.
Poorly managed Google Ads campaigns burn through budgets fast with nothing to show for it. We manage your campaigns properly, targeting the right search terms and making adjustments based on real data so your spend goes further.
Google Ads puts you at the top of search results and you pay each time someone clicks. SEO improves your position in the free results over time and keeps working without ongoing ad spend. Both have their place, and the right mix depends on your goals and budget.
Yes, from sole traders to established roofing businesses with multiple crews. The strategy is scaled to match the size of the business and what growth looks like for you.
We monitor performance closely and adjust the strategy based on what the data is telling us. If something isn't working, we say so and fix it. We'd rather be honest with you early than keep taking your money for results that aren't coming in.
Yes. Social media management is available as part of the service. It can be a useful tool for building trust and staying visible between jobs, particularly on Facebook where a lot of homeowners look for local tradespeople.
We send you a clear monthly report that shows exactly what's happening, how many people found you online, how many clicked through to your site, and how many got in touch. You'll always know what your money is doing.
No. Once we've got the information we need at the start, we handle everything. You just focus on the roofing and we'll handle getting your phone ringing.