There is no strict minimum, but you can start with as little as $1 per day. However, for meaningful results, most businesses typically invest $5-10 daily minimum per ad set. Your optimal budget will depend on your goals and target audience size.

Facebook offers detailed targeting options including demographics, interests, behaviors, and custom audiences. You can target based on age, location, hobbies, job titles, and even create lookalike audiences based on your existing customers. The key is to start broad and refine based on performance data.

Common reasons for ad rejection include excessive text in images (though this rule is now more flexible), prohibited content (like weapons or adult content), misleading claims, copyright violations, or non-functioning landing pages. Facebook provides specific rejection reasons in the Ads Manager, and you can appeal if you believe the rejection was incorrect.

Track relevant metrics in Ads Manager such as Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS). The most important metrics depend on your campaign objectives – awareness, engagement, conversions, etc.

Boosting is a simplified way to promote existing posts with basic targeting options. Creating ads through Ads Manager offers more advanced targeting, placement options, and optimization settings. While boosting is convenient, full ad campaigns typically provide better control and performance.

Monitor performance regularly and refresh ad creative every 2-4 weeks to prevent ad fatigue. If you notice declining performance before then, consider updating sooner. Test different variations of copy and creative to find what resonates best with your audience.

Keep primary ad text under 125 characters to avoid truncation in most placements. Headlines should be 25-40 characters, and link descriptions under 30 characters. However, test different lengths to see what works best for your audience and objective.

Improve your relevance score through better targeting, create compelling ad content, test different ad formats, optimize for the right objective, use bid caps when appropriate, and schedule ads during optimal times. Regular testing and optimization are key to reducing costs.

The optimal time varies by industry and audience. Review your page insights to see when your audience is most active. Start by running ads all day, then analyze performance data to identify peak engagement times. Use this information to schedule ads during your most effective periods.

Install the Facebook pixel code on your website, either manually or through your website platform's integration. Verify it's working using the Facebook Pixel Helper browser extension. Set up standard events (like Purchase or Lead) and custom conversions to track specific actions visitors take on your site.